Optical Stores in Appleton, WI

Comprehensive list of Appleton, Wisconsin based eyewear, eyeglass and optical goods stores and shops.

Business Listings

Herslof Optical Company is committed to delivering you and your family with the very highest in eye care. Be sure to register for a free discount card as well as to take advantage of our special offers.


Browse through our pages to get the very latest information on topics like LASIK & other refractive surgery, diabetes mellitus, glaucoma, cataracts, contact lenses and more. Our optometrists are committed to quality individual care of their patients. We use the latest in high-tech equipment for diagnosing all kinds of eye disease, prescribing eye glasses and contact lenses.


H3O Polarized provides the most versatile pairs of polarized eyewear available. It doesn't matter which model you choose, you know it is a comprehensive package including three interchangeable lens colors. You know the very important fact that ALL THREE LENS COLORS ARE POLARIZED! The time to decide on the right polarized lens color is NOT when you buy it. Its when you are about to use it!



We are passionate about the health of your eyes and quality of your vision. Whatever your prescriptive or personal requirements, our knowledgeable team of experienced, board certified ophthalmologists and ABO certified opticians work with you to evolve individualized solutions.


Alcon, manufacturer of the newly FDA approved AcrySof IQ ReSTOR +3.0 D Intraocular Lens, has selected Alexander Eye Institute as the 1st practice in Wisconsin to bring this exciting advancement to patients. AEI was selectively chosen because of Dr. Alexander's recognized excellence. Laser Vision correction is an integral decision.